Most of us are well aware of search engine optimization (SEO). Every time you use Google, Yahoo, Bing, or any other web search engine to answer one of your questions, SEO is hard at work. “Web SEO is simply the process of affecting the visibility of a website or a web page in a search engine‘s “natural” or un-paid (“organic“) search results.” Having great SEO for your products and services is crucial for sales; I believe it has become more practical than salespeople within the last decade.
When you need a product or service, do you search for potential solutions on Google
and compare prices, or do you wait for an annoying salesperson to call you? I personally always research using search engines, and most of the people I know do the same.
With excellent SEO, thousands and even millions of people will be able to see your products and services with an online search engine. The number of people you can reach with this approach each week is so much greater than the few hundred you can reach with 3-4 salespeople making phone calls. Here’s the catch: you only need 3-4 people who are experts at SEO to reach this incredible amount of individuals.
But hey, why not have some salespeople AND excellent SEO? The key is to give SEO more attention than sales calls and sales emails. Building a strong SEO team for your company is more important than a strong sales team in many industries.
Where do you go if you want to subcontract your SEO work? There are many people out there who charge way too much to help you with SEO; you should be very selective if you choose to hire someone to help you. Reading a variety of books about the topic will be a great way to get familiar with it if you aren’t already.
Search engine optimization is still young. In the year 2000, it wasn’t nearly as important as it is today. SEO is only going to become more important; staying informed about its changes is a must.