Trust is Your #1 Resource

Though marketing is an excellent skill to possess, improving your products and

Make improving your customers' lives your main objective.

Make improving your customers’ lives your main objective.

services needs to be your primary concern. You can usually only sell average products for a very limited time. Exceptional products and services coupled with great marketing is the goal…this approach will also earn you much more respect.

Remarkable businesses develop a positive reputation and gain trust. This trust is your #1 resource; it is the foundation of your marketing efforts. How do you go about gaining this trust? Here are a few thoughts:

  1. Make creating value for your customers your #1 priority.
  2. Be honest. Admit your mistakes and fix them to the best of your ability, but also be sure to acknowledge your achievements.
  3. Don’t use ideas from employees, customers, family members, or friends without giving them some kind of acknowledgement.
  4. Develop an outstanding sense of perspective – see your products and services from multiple points of view. Empathize with your customers and employees and ask yourself if you would be happy with your business if roles were reversed.
  5. Be straightforward with your advertisements. Discard manipulative maneuvers that have been proven to increase sales. In this age of information, many of us are catching on to these phony approaches. Just say what you do with no BS. Some humor in your ads can still be nice, though.
  6. Be aware that most people are annoyed with spam. Don’t email, call, or text anyone too much unless they indicate that they want this kind of contact.
  7. Be straightforward with your employees. While letting them know every single one of your trade secrets isn’t necessary, it’s important to treat them with respect and pay them fairly for their efforts.
  8. Offer a fair price and be nice to your customers and employees.
  9. Don’t lie to your competitors. If you don’t want them to know key information, simply refuse to tell them or anyone else that is outside of your business.
  10. Offer frequent customers special discounts.
  11. Offer anonymous satisfaction reviews to your customers and employees. Be sure to read the feedback regularly and carefully.
  12. Have fun!

Trust (Photo credit: thorinside)

These are just a few ways to gain trust in your industry. I believe these tactics will help inspire a sterling reputation, which will help you create a remarkable business and gain respect.


The Age of the DIY Innovator

Cell PhoneHumans have more access to information now than at any other point in time on this planet. Gathering information for important problems often starts with a simple Google search, which is obviously much faster than the old-school way of doing research. Don’t get me wrong, I find the library very helpful. I go there all of the time to research business books and browse new releases, but primary research is often done with Google.

Bill Clinton has been quoted as saying that he only sent a grand total of 2 emails while he was in office. He also added that there were only about 50 websites in 1993 and that cell phones were very uncommon. Today, as we all know, our cell phones have become an essential tool. Instant text messaging, emails, phone calls on the fly, immediate access to websites, seemingly infinite apps, GPS maps, cameras, video recorders, alarm clocks, and music players demonstrate the variety of features that have been added to cell phones within the last decade. Of course, we have come to rely on them for their convenience. What a major change since 1993 when it was rare to even see a cell phone! I’ve sent more emails from my cell phone today than Bill did from a PC when he was the president!


With all of this technology, we have never had as many opportunities to make an impact on our communities and on the world. Anybody with a smart phone or computer has unlimited opportunities to connect with other like-minded people and take action. Promoting yourself online is also becoming easier every day. Visit the top 100 free classified ad posting sites.

Also be sure to check out the niche advertising websites you can access in your local community. Do you have anything you can help people with? Using the many tools available to us, there’s no reason not to share your assistance. Many DIY innovators make a great living as very small, independent business owners doing just this. The numbers of microbusiness owners are bound to grow based on current trends in technology…