Acquire Depth

Many people want their businesses to become very popular and make them rich. There’s absolutely nothing wrong with that, but I’ve noticed that so many popular businesses don’t have substance or a personal relationship with their customers. Though I run a few microbusinesses that aren’t nationally or internationally known, I still experience so much meaning with my work each week. I work one on one and in small groups with my clients, and my wife also helps run the businesses.

On our walk this morning, we discussed how important it is for us to maintain businesses with substance. We want our businesses to be important to people, we want to have close relationships with our clients, and we want to improve their lives. We’ve both noticed that it’s easier to do this at the microbusiness level. As we grow, it will be one of our top priorities to maintain this value. We will separate our employees into small groups and in different office locations in order meet our goal.

Popularity and financial success are both nice, but those achievements are much sweeter when you keep your values and substance a primary objective. It’s like a lame pop band that’s popular for a few years versus the band who accomplishes popularity by staying true to their art. Bands like Wilco and Radiohead are excellent examples of musicians who stayed true to themselves. Staying true to yourself might not always make you rich, but you will be happy. The goal is to acquire depth, financial success, and your other most important goals.

If you make it big in business with a product or service that has no substance for you personally, you can still experience depth with your business. You can support charities with your business, and you can educate people about business with your success. There are many ways for you to create more meaning in your life. My wife told me Bill Gates was depressed for awhile before he started his charities. Money and popularity are sometimes apart of the puzzle, but that doesn’t mean they are the most important parts. Go add value.

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