Acquire Depth

Many people want their businesses to become very popular and make them rich. There’s absolutely nothing wrong with that, but I’ve noticed that so many popular businesses don’t have substance or a personal relationship with their customers. Though I run a few microbusinesses that aren’t nationally or internationally known, I still experience so much meaning with my work each week. I work one on one and in small groups with my clients, and my wife also helps run the businesses.

On our walk this morning, we discussed how important it is for us to maintain businesses with substance. We want our businesses to be important to people, we want to have close relationships with our clients, and we want to improve their lives. We’ve both noticed that it’s easier to do this at the microbusiness level. As we grow, it will be one of our top priorities to maintain this value. We will separate our employees into small groups and in different office locations in order meet our goal.

Popularity and financial success are both nice, but those achievements are much sweeter when you keep your values and substance a primary objective. It’s like a lame pop band that’s popular for a few years versus the band who accomplishes popularity by staying true to their art. Bands like Wilco and Radiohead are excellent examples of musicians who stayed true to themselves. Staying true to yourself might not always make you rich, but you will be happy. The goal is to acquire depth, financial success, and your other most important goals.

If you make it big in business with a product or service that has no substance for you personally, you can still experience depth with your business. You can support charities with your business, and you can educate people about business with your success. There are many ways for you to create more meaning in your life. My wife told me Bill Gates was depressed for awhile before he started his charities. Money and popularity are sometimes apart of the puzzle, but that doesn’t mean they are the most important parts. Go add value.

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My First Book!

http://www.youtube.com/watch?v=L00Rfbn-D3w

PROMO Front coverMake Money with a Microbusiness IS now available on this website!

I could not be more excited about this release!

I spent so much time, energy, and passion putting this book together. This book is dedicated to anyone who has any interest in business.

Make Money with a Microbusiness will help you with your microbusinesses! With this book, you will learn how to start a successful microbusiness step by step, and it explains why microbusinesses will continue to explode in popularity.

Microbusinesses are a great way to make money and make a difference. With advancements in technology, the power and potential of microbusinesses will only increase! Currently, we have physical books available along with the Kindle version. Make Money with a Microbusiness will also be available in the iBook store soon!

Click here to invest in physical copy of the book!

Click here to invest in a physical copy of the book through CreateSpace! (CreateSpace is owned by Amazon.)

Click here to invest in the Kindle version through Amazon!

Click here to invest in the Kindle version through Amazon!

Our book will help you with your microbusiness!

You can also get one directly through Amazon here! At least $1 from every single book sale will go to charity: water. Visit charitywater.org to learn more!

Retrain Your Brain

Most marketers need to retrain their brains when it comes to their advertisements. Virgin Mobile is an exception. I NEVER watch the advertisements before watching a YouTube video. This commercial has been the ONLY exception for me. What a brilliant ad….

More Music Please!

I hardly write about music, yet music is such an important part of my life. I’ve been playing drums for 11 years and have even played in a few locally successful bands along the way.

I’ve become more passionate about business and just finished my first book about business. Music is discussed throughout the book, but I didn’t give musicians the credit they deserve…I’ll have to take note of that for the final edit of the book.

Do you notice how musicians and artists are some of the first people to adopt new technology? For the past month, I’ve been constantly listening to Deadmau5, Skrillex, and other electronic musicians. The sounds they all produce are unbelievable. It’s only going to get more interesting as technology evolves….

Musicians are creative, and creativity is what invents new paths. When you’re looking for inspiration for your business or personal life, listen to new music.

Schools Must Change

Schools must evolve with technology and society. This doesn’t mean they all need to buy the most expensive equipment. Being aware of these changes is a great start. Last week, code.org released a video on YouTube highlighting the fact that most schools aren’t teaching children how to code.

Schools didn’t need to quickly change 50 years ago; technology wasn’t evolving as quickly. Today, however, schools must start changing their curricula faster than ever. This will help enable more children of future generations to invent and make positive impacts on the world. It will also help them learn how to take preventative measures against the downsides of technology. Defending ourselves from cyber attacks has become a practical skill.

"Learn what you need to learn...every single day."

“Learn what you need to learn…every single day.”

I recently read two remarkable free eBooks by Seth Godin that discuss other negative consequences of schools not changing with technology and society. They’re called Brainwashed and Stop Stealing Dreams; I highly recommend them. If you’re a teacher, these are must reads. They’re also helpful to those of you with or without children that want to help create a positive future for upcoming generations.

Lifelong Learning

Many jobs require a certificate, license, or college degree. Doctors, lawyers, nurses, mechanics, and many other professions require you to get some kind of formal education.

Conversely, there are many business opportunities that require no formal education. These opportunities include developing applications for computers, tablets and smart phones; designing a new video game that can be played online and found in the app store; creating a successful website or blog; becoming a business consultant; becoming a tutor and publisher for a variety of subjects; starting a lawn care company; starting a construction company; and the list goes on!

If you pursue the opportunities that don’t require a formal education, you will usually need to develop excellent learning habits. A college education is no longer enough for these opportunities; the most successful people today are lifelong learners. Be sure to continuously read a variety of books and learn new skills to sharpen your knowledge! Having a private tutor can help speed up this process. : )

“The best job security is your own competence.” – Chris Guillebeau

Help More People

If there was no such thing as money, you could still expect something in return for your products and services. Providing excellent products and services would still give you freedom if we simply practiced trade. The more people you help, the more freedom you’ll have.

With advances in technology, it’s easier than ever to help more people. Make that your focus. Money isn’t everything. What you receive for what you give is definitely a motivator, but it’s not everything. Our lives have so much more meaning and happiness when we connect our wants and needs with ongoing actions that truly help other people.

Focus on the Big Picture

Remember to focus on the big picture and your unique long term goals.

Remember to focus on the big picture: your unique long term goals.

You may get discouraged with your new business ventures or projects, but don’t forget to focus on the big picture. Remember that many of the most successful people in the world had very small beginnings and had to work hard for many years before they achieved a high level of success. If you are pursuing a project you are truly passionate about, keep going! You don’t have to make it a full-time job or even a part-time job right away. It can be something you work on for a few hours every single week for years until you make it a part-time or full-time job.

Notice all of the businesses, celebrities, individuals, athletes, blogs, websites, and YouTube videos that have gone viral and gained so much popularity. Chances are, they all have a few things in common; learn how they achieved success and take action from their positive advice and examples. Also learn about their humble beginnings. Again, so many of the most popular products, services, and people had a very small start. Here are a few examples:

  • Coca Cola had a very humble beginning. In the first year, only 9 glasses of Coca Cola were sold a day! Source
  • Apple Computer was rejected for acquisition by Hewlett-Packard and Atari. Source 1 2
  • “Early in 1999, while still graduate students, founders of Google Sergey Brin and Larry Page decided that the search engine they had developed was taking up too much of their time from academic pursuits. They went to Excite CEO George Bell and offered to sell it to him for $1 million. He rejected the offer.” (Financing and Initial Public Offering)Source
  • Howard Schultz grew up in the Brooklyn projects before becoming CEO of Starbucks.” Source
  • Oprah Winfrey turned a life of hardship into inspiration for a multi-billion-dollar empire.” Source

Luckily, all of these people and businesses decided to move forward!

If you’re like me, you’ll be happy as long as you’re close with family and friends.

Be sure to set your own unique goals for your personal life and business.

Be sure to set your own unique goals for your personal life and business.

Earning enough to provide the basics for your family is a great goal in my book, but I also believe that there is nothing wrong with having ambitious goals as long as those achievements don’t take you away from your marriage and children. Regardless, goals are something that are different for everybody. The key is to know your goals; you need to have a target.

If you do have ambitious goals, take the advice of Gary Vaynerchuk – “You have to think about building your brand in terms of a marathon, not a sprint.” That’s right, patience is the key. Give your project a chance if it’s something you’re truly passionate about.

If something clearly isn’t working for you or you don’t even like your line of work, then it may be time to move on to another endeavor if at all possible. A great book to read about quitting is called ‘The Dip‘ by Seth Godin.

Hang in there, and remember that many of the most successful people in the world experienced hardship at some point in their lives.

Trust is Your #1 Resource

Though marketing is an excellent skill to possess, improving your products and

Make improving your customers' lives your main objective.

Make improving your customers’ lives your main objective.

services needs to be your primary concern. You can usually only sell average products for a very limited time. Exceptional products and services coupled with great marketing is the goal…this approach will also earn you much more respect.

Remarkable businesses develop a positive reputation and gain trust. This trust is your #1 resource; it is the foundation of your marketing efforts. How do you go about gaining this trust? Here are a few thoughts:

  1. Make creating value for your customers your #1 priority.
  2. Be honest. Admit your mistakes and fix them to the best of your ability, but also be sure to acknowledge your achievements.
  3. Don’t use ideas from employees, customers, family members, or friends without giving them some kind of acknowledgement.
  4. Develop an outstanding sense of perspective – see your products and services from multiple points of view. Empathize with your customers and employees and ask yourself if you would be happy with your business if roles were reversed.
  5. Be straightforward with your advertisements. Discard manipulative maneuvers that have been proven to increase sales. In this age of information, many of us are catching on to these phony approaches. Just say what you do with no BS. Some humor in your ads can still be nice, though.
  6. Be aware that most people are annoyed with spam. Don’t email, call, or text anyone too much unless they indicate that they want this kind of contact.
  7. Be straightforward with your employees. While letting them know every single one of your trade secrets isn’t necessary, it’s important to treat them with respect and pay them fairly for their efforts.
  8. Offer a fair price and be nice to your customers and employees.
  9. Don’t lie to your competitors. If you don’t want them to know key information, simply refuse to tell them or anyone else that is outside of your business.
  10. Offer frequent customers special discounts.
  11. Offer anonymous satisfaction reviews to your customers and employees. Be sure to read the feedback regularly and carefully.
  12. Have fun!
Trust

Trust (Photo credit: thorinside)

These are just a few ways to gain trust in your industry. I believe these tactics will help inspire a sterling reputation, which will help you create a remarkable business and gain respect.

The Age of the DIY Innovator

Cell PhoneHumans have more access to information now than at any other point in time on this planet. Gathering information for important problems often starts with a simple Google search, which is obviously much faster than the old-school way of doing research. Don’t get me wrong, I find the library very helpful. I go there all of the time to research business books and browse new releases, but primary research is often done with Google.

Bill Clinton has been quoted as saying that he only sent a grand total of 2 emails while he was in office. He also added that there were only about 50 websites in 1993 and that cell phones were very uncommon. Today, as we all know, our cell phones have become an essential tool. Instant text messaging, emails, phone calls on the fly, immediate access to websites, seemingly infinite apps, GPS maps, cameras, video recorders, alarm clocks, and music players demonstrate the variety of features that have been added to cell phones within the last decade. Of course, we have come to rely on them for their convenience. What a major change since 1993 when it was rare to even see a cell phone! I’ve sent more emails from my cell phone today than Bill did from a PC when he was the president!

classified

With all of this technology, we have never had as many opportunities to make an impact on our communities and on the world. Anybody with a smart phone or computer has unlimited opportunities to connect with other like-minded people and take action. Promoting yourself online is also becoming easier every day. Visit the top 100 free classified ad posting sites.

Also be sure to check out the niche advertising websites you can access in your local community. Do you have anything you can help people with? Using the many tools available to us, there’s no reason not to share your assistance. Many DIY innovators make a great living as very small, independent business owners doing just this. The numbers of microbusiness owners are bound to grow based on current trends in technology…