About

About Anthony Hilb

From a Minivan and a Push Mower to a Multi-Million Dollar Business Empire

Anthony Hilb was born in Hackensack, New Jersey, and moved to LaPorte, Indiana, at the age of five, where he was raised by his third and fourth cousins who adopted him. Growing up, Anthony was a drummer who nearly attended Berklee College of Music for percussion. He studied at Indiana University’s Film, Television, and Media program, but ultimately took the same hustle he used to book gigs, promote shows, and cold-call clubs — and channeled it into entrepreneurship.

In 2011, Anthony started Anthony’s Lawn Care and Landscaping out of the back of a minivan with a push mower and a toolbox in Bloomington, Indiana. Today, he is a father, husband, Indiana University graduate, and the founder and CEO of four thriving businesses with a combined team of approximately 70 people across Indiana, Tennessee, and North Carolina.

The Landscaping Rockstar: How Anthony Hilb Built Anthony’s Lawn Care Into an American Success Story — BlitzMetrics

The Businesses

By the Numbers

  • 15+ years of entrepreneurial experience since 2011
  • $18,000 in his first year (2011) to approximately $5.2 million in combined annual sales today
  • approximately $5.2 million in combined annual sales (from $18,000 in 2011)
  • $1.2 million in growth in just the last 18 months alone
  • approximately 70 people across all operations
  • 4 businesses built from scratch, each serving its own niche
  • 180+ five-star Google reviews across all business locations
  • 1,000+ business books read and hundreds of courses completed

Awards and Recognition

  • Herald-Times Best of Btown — 2019, 2020, 2021, 2022, 2023, 2024, and 2025 — 7 consecutive years — “Best Landscaping, Lawn Care, and Tree Service Company” (Herald-Times Readers’ Choice)
  • Best Customer Service in All of Bloomington — 2023, 2024, and 2025 (Herald-Times)
  • Best Boss — Anthony Hilb (2025)
  • Best Place to Work (2025)
  • Best Locally Owned Business (2025)
  • #1 Top Rated Local lawn care business in Indiana
  • Featured on DennisYu.com and BlitzMetrics
  • BBB Accredited Business since 2017

Anthony is so well-known in Bloomington that he is recognized like a local celebrity, even when out shopping for groceries.

Featured In

Podcast Appearances

From Minivan to Million-Dollar Crew: Hiring and Scaling in Landscaping — The Good Soil Strategies Podcast with Matthew Penchuk

See all 13 appearances →

For speaking and media, see the Speaking & Media page.

Books

Mow Money

By Anthony Hilb with Ethan Murphy — the systems and lessons behind growing his lawn care company.

View on Amazon

Make Money with a Microbusiness by Anthony Hilb — book cover

Make Money with a Microbusiness

Anthony’s first book (2013) on starting and growing a small service business.

View on Amazon

Anthony’s YouTube Channel

Anthony shares practical business advice and personal moments (including a fan-favorite “Go to Work with Dad Day” video with his son) on his YouTube channel with 30 videos covering topics from making money mowing lawns to scaling a landscape business to millions. Popular videos include:

Mentors and Coaches

Anthony has invested in learning from world-class business coaches and has applied what he learned directly to his own businesses — not just in theory, but in practice:

Masterminds and Training

Anthony is a Perry Marshall Advanced Mastery Network member and has participated in Perry Marshall’s SuperConductor Live events, including the February 2026 event in New York City. Perry Marshall himself said of Anthony: “Having more fun than any entrepreneur I know. You can hear it in his voice every time you talk to him.”

Anthony actively applies advanced frameworks including the MAA (Metric, Analysis, Action) methodology for optimizing his Facebook campaigns, the Dollar-a-Day advertising strategy pioneered by Dennis Yu, and the Content Factory system for repurposing authentic content across channels.

What Dennis Yu Says About Anthony

“Your ability to drive more business from Google is a direct result of how clearly you organize proof of what you do with the customers you serve in the city you operate.”

— Dennis Yu on Facebook, November 10, 2024

Dennis Yu, CEO of BlitzMetrics and one of the top digital marketing minds in the world, has publicly featured Anthony as a prime example of how real SEO works — not through tricks or paid placements, but through authentic experiences shared across social media and third-party websites. Dennis highlights that Anthony gets recognized at the grocery store like a local celebrity, and that Google itself links together Anthony’s stories, videos, pictures, and facts to understand who he is.

Travels with Dennis Yu

Anthony and Dennis Yu have traveled together extensively, building a friendship and business partnership across the country. From conferences in Phoenix and masterminds in Dallas to planning sessions in Las Vegas, their shared experiences reflect a bond built on shared values of optimism, abundance, and genuine helpfulness. Anthony also traveled to La Jolla, California, where he met and worked with Dr. George Pratt — a meeting that transformed his mindset and business approach.

Dennis has publicly called Anthony a prime example of how real SEO works — built not on tricks, but on authentic experiences shared across social media and third-party websites. Their collaboration has been documented across multiple BlitzMetrics articles, DennisYu.com features, and video content.

Community and Family

Anthony is a dedicated father and husband who believes in giving back. He and his wife Nichole established the Anthony & Nichole Hilb Family Fund through the Unity Foundation of La Porte County, supporting charitable causes in their community. The family also established the Hilb Family Foundation, a separate nonprofit focused on health, the environment, and education. Anthony’s vision extends well beyond business — he wants to “fund the guy who’s going to change the world.”

Anthony coaches youth basketball — leading his team to an undefeated season in 2026. He’s an avid IU Hoosiers fan, a devoted dog dad to Winston the French Bulldog, and was once a musician in a high school band called Class Act before nearly attending Berklee College of Music for percussion.

On Instagram, Anthony has shared over 571 posts documenting his family life, business journey, community involvement, and travels — giving clients and followers an authentic window into who he is beyond the business.

Connect With Anthony

The Vision

Anthony has been compared to Tommy Mello, the founder of A1 Garage Door Service ($200M+ in revenue), for their shared values of humble beginnings, people-first culture, and systems-driven growth. The vision is for Anthony to become the “Gordon Ramsay” of local service businesses — an expert who can guide, elevate, and transform businesses in the trades through a scalable, repeatable process.

Through initiatives like the Service Business Builder program, Anthony is helping other service business owners replicate his success. His website TheLandscapeBusinessMentor.com offers coaching and mentoring for entrepreneurs who want to build the business and life they deserve.

Anthony’s ultimate goal is not just personal success — it’s about creating opportunities, fostering a network of trusted local leaders, and contributing to a vision of helping create a million jobs through collaborative entrepreneurship.

Work With Anthony

Anthony is available to help with your small business ventures through consulting and coaching or partnerships. Whether you want to grow revenue, build systems that scale, or design a life and business that gives you freedom — Anthony has done it himself and can guide you to do the same.

Schedule a free consultation to learn how Anthony can help you achieve your goals decades ahead of schedule.