Digital Marketing
Answer the Phone, Grow Your Business: Client Follow-Up & Sales Tips for Lawn & Landscape Pros
In Episode 6 of The Good Soil Strategies Podcast, my co-host Matt Penchuk of Search Strategy Marketing and I shifted the Fix This First series from visibility to what actually happens next. Because getting found is only half the battle. This episode focused on the moment a homeowner finally reaches out—the phone call, the voicemail,…
Read MoreWhy Your Business Isn’t Showing Up on Google Maps (and How to Fix It)
In Episode 5 of The Good Soil Strategies Podcast, my co-host Matt Penchuk of Search Strategy Marketing and I continued the Fix This First series by moving past digital foundations and into something that frustrates a lot of business owners. You can have a clean website.You can have a polished Google Business Profile.And still not…
Read MoreAnthony Hilb’s Blueprint for Success: Mastering Facebook Campaigns
How to Enhance Dr. George Pratt’s Digital Presence with Anthony Hilb
Anthony Hilb: How His Tree Service Clients Do His Marketing for Him
How I Measure the Value of SEO for Lawn Care Businesses – Whiteboard Session with Dennis Yu
As a lawn care business owner, I used to think SEO was something only tech gurus could measure. We mow lawns and install landscaping, but ranking on Google felt intangible. That’s why I teamed up with my mentor and friend Dennis Yu for a whiteboard session to figure out how to actually measure the value…
Read MoreWhiteboard Wisdom: Measuring the Value of SEO for Your Lawn Care Business
As a lawn care entrepreneur, I used to wonder whether investing in SEO actually made the phone ring. It felt like paying for air, because I couldn’t connect rankings to revenue. That changed when I sat down with digital marketing expert Dennis Yu in front of a whiteboard. He broke down how marketing works in…
Read More